As you open for online business, consider the pages that will guide, inform and persuade visitors to choose your product or service. Below, you'll find suggested Web pages for building a successful business site.

1. Home Page
This is a must. The Home Page will not only set the tone for your site, but should also lend easy access to the rest of your site. Here, a Table of Contents or Menu should be prominent.

2. About Us: Company History and Profile
For this page, develop rapport with your audience and then share some intriguing facts about your company. How did you get started and where are you going? Warm up your visitors and get them interested in your products and services.

3. Contact Us
Your contact information should include your street address, phone and fax numbers, and a company e-mail where you can be reached 7 days a week, 24 hours a day. Here a database can also be put in place to house this information for timely response.

4. Our Philosophy/ Mission Statement
What sets your company apart from the rest? What trail are you blazing? Consider the answers to these questions, which can also be complemented by an appropriate image.

5. Products and Services
For this page, you may wish to link sub-pages to individual products and services for greater detail. When presenting your products and services, include images, descriptions, costs, lists of features and benefits, and details about shipping and delivery.

6. Online Forms - Placing Orders, Request for Information, etc.
Such pages will be linked to your products and services or contact page. Make sure that you have fields for order numbers, credit card processing, shipping, and any other information that you might need.

7. Specialty Services
This page could be dedicated to custom or commercial work. Show your customers, visually and verbally, why they should consider upgrading to these particular products and services.

8. Frequently Asked Questions
Address and answer those questions that you've heard so many times before. By taking the proactive approach, not only will you educate your visitors, but you can also save on valuable customer service time by explaining the particulars in advance.

9. What's New?
Because this page is often updated more than any other, it tends to generate a lot of traffic. Subjects could include industry insights, a company newsletter, press releases, staff announcements, and more.

10. Testimonials
Nothing instills consumer confidence better than the testimony of a satisfied customer. If you have such information to share, your company could highly benefit from a page solely devoted to this end.

11. Before and After
Such images can be very compelling in communicating the benefits of your products and services. Dismiss any doubt by showing how customers can benefit from your product or service.

12. Meet the Staff
Put a face on your company. In this electronic age, customers are often curious about the person behind the product or service. Moreover, this reveals the individuals behind "your team." Consider individual photos of staff members (joined by a brief bio), or a group photo. Show the world how you operate on both the personal and team level.
13. Portfolio
Show the world what you're capable of. A company portfolio reveals how you can develop various solutions for your customers.

14. Location/Map
If location is key to your business, then show where you are. Directions and a map to your office or store can simply generate more traffic to the home front. In today's competitive market, few companies can afford to "lose" customers.

15. Free Gift (Coupons)
A page dedicated to such promotional items is a great way to attract business and to track site usage. In the long run, a free sample can go a long way.

16. Employment
Recruiting quality people to your company can be done easily and inexpensively with this page. Here you can post job listings, the qualifications for each, and the people to be contacted.